PRESS RELEASE: Web site launched with focus on everything you need to keep your Stainless steel sink looking brand new.

Stainless steel is beautiful and is now found in a high percentage of homes. "According to manufacturers recently surveyed by KBDN, stainless steel remains the hottest style trend in sinks," writes Kitchen & Bath Design News. Also, "Style in major appliances can be defined in three words: 'gleaming stainless steel.' There's no letup in demand for the metallic finish, even after half a dozen years. Like many demanded features, it began as a premium hallmark and soon gravitated down to mid-price points and even value brands," wrote Gerry Beatty in the The Weekly Newspaper for the Home Furnishing Network.

While durable and beautiful, Stainless steel sinks are also more difficult to maintain, unless you know the secrets to keeping them looking like new.

This new website has been carefully designed to provide information and answers to Stainless steel problems that most people don’t know there are answers for. The website is focused on tips and tricks for cleaning Stainless steel sinks, as well as any other Stainless steel kitchen appliance, and the proper maintenance that will keep them in top shape year after year.

"Your Stainless steel sink takes a beating from normal usage and usually ends up with many scratches and scuffs that traditional Stainless steel cleaners and polishes can't resolve," says Doug Gore, VP of Sales and Marketing for Restore It Yourself, Inc. "This new web site offers the best advice available about the care, cleaning and restoration of your Stainless steel investment."

The goal of the website is to help consumers keep their Stainless steel sinks and appliances looking like new and to enjoy them year after year by employing the secrets the RIY team has learned in the field, as well as the exciting new technologies they have developed and are making available today to restore and refinish damaged Stainless steel surfaces.

"Many people believe that scratches, chemical stains, burns and scorches cannot be effectively removed from brushed Stainless steel - but they are wrong! " reports Ron Ford, VP of E commerce and Business Development. "This website shows you how you can remove these problems and restore your Stainless steel sinks to like-new condition quickly and easily. You’ll find before and after photos, video demonstrations, and complete instructions on how to clean and maintain your Stainless steel sinks, and other kitchen appliances, as well as links to other online resources."

Visit new web site here.

PRESS RELEASE: Inventor of Scratch-B-Gone answers tough questions about this amazing new product

Beginning in his garage, Barry Feinman invented, field-tested and successfully demonstrated a method to repair and restore Stainless steel surfaces damaged by scuffs, scrapes, and scratches, as well as by chemical stains and heat scorching. To help answer the many questions people have when first coming across Scratch-B-Gone and its claims about repairing and restoring damaged Stainless steel appliances, sinks and grills, Barry has developed a set of online videos and made them available online.

Many in the industry said 'It can't be done!' when he began to show people what he had come up with. Nevertheless, it could be done, and it is being done everyday, and the industry is taking notice. A few years later, Scratch-B-Gone, the system and the product, are recognized by almost all of the major appliance, sink and grill manufacturers. Some of them have a Scratch-B-Gone kit in all of their service trucks. Others use Scratch-B-Gone in their factories and distribution centers to repair scratches and blemishes, saving the factory hundreds of thousands of dollars in waste.

Several manufacturers have had Barry and the Restore It Yourself, Inc. team train their Call Center personnel on the benefits and features of using Scratch-B-Gone. “There is a solution and it is so fast and easy” said one employee. "When a customer calls in with a Stainless steel issue or problem, we can refer them to Scratch-B-Gone.” Additionally, distributors and dealers in the US, Canada, Australia and soon the UK, France, Mexico, Central and South America are offering Scratch-B-Gone through their outlets - and the list keeps growing and growing.

However, even though Scratch-B-Gone is field-tested, proven, amazing, economical and incredibly easy to use, many people are coming across it for the first time and they have legitimate questions. After all, conventional wisdom in the industry is that you can't fix Stainless steel once its scratched, stained or heat scorched. Everybody knows that there is a problem with Stainless steel, but they also assume that there is NO answer. So, if someone believes that there is no answer, its not a 'slam-dunk' or 'no-brainer' for them to easily accept, at face-value, the bold claims that Scratch-B-Gone makes. People need more information, they need to be re-educated out of their belief that they are stuck with scratched, stained and discolored Stainless steel and that these problems can be easily and affordably corrected.

So, Barry's team has created a set of eight videos that give people the opportunity to hear it from the inventor himself. The questions Barry addresses include the following:

1. Scratch-B-Gone seems like an amazing product. How did you come up with the idea?
   
2. What are the common problems people have with Stainless steel that Scratch-B-Gone
   can handle?
   
3. What comes in the Scratch-B-Gone Home Owner's kit, and where can people find it?
   
4. How is Scratch-B-Gone different from other Stainless steel cleaners on the market? How does it actually work?
   
5. Is this really something that anybody can do? Don't you need to a professional to do this?
   
6. Will Scratch-B-Gone work on synthetic Stainless steel or clear coatings over Stainless steel or other metals? How can I tell if my appliance has a clear coat or if it is genuine Stainless steel?
   
7. Some people are afraid to repair or restore their Stainless steel appliance, sink or grill for fear of doing more damage to it. What would you say to someone who was nervous about attempting this?

See all 8 of these videos here.

PRESS RELEASE: New Website Shows You How to Clean and Maintain Stainless Steel Grills

Restore It Yourself, Inc. has recently introduced it's flagship product 'Scratch-B-Gone' to the BBQ industry (http://www.scratch-b-gone.com). "This industry has huge problems with Stainless steel" says Mr. Feinman, "and there hasn't been an effective solution until now. And that's not just what I'm saying; this is what the major manufacturers are telling us!"

"Your outdoor barbecues, grills, and kitchen appliances take a beating from moisture, acid rain, air pollution, excessive heat, corrosive chemicals, not to mention scuffs and scratches from normal usage," says Doug Gore, VP of Sales and Marketing for Restore It Yourself, Inc. "This web site offers the best advice available about the care, cleaning and restoration of your Stainless steel investment."

We aim to provide information and answers to Stainless steel problems that most people don’t know there are answers for. The website has tips and tricks for cleaning Stainless steel grills and outdoor kitchens, and guidelines for proper maintenance that will keep your investment in top shape season after season.

The goal is to help consumers keep their Stainless steel appliances looking like new and to enjoy them season after season by employing the secrets the RIY team has learned in the field, as well as the exciting new technologies they have developed and are making available today to restore and refinish damaged Stainless steel surfaces.

Visit the new web site here.

Local man's secret potion designed to remove marks from Stainless steel

By Sarah Skidmore

UNION-TRIBUNE STAFF WRITER, July 24, 2005

CARLSBAD – From statues to park plaques, Carlsbad businessman Barry Feinman used to clean and restore everything but the kitchen sink.

Now he's counting on the sink, the stove and the refrigerator to make his company, Restore It Yourself, Inc., a success.

Restore It Yourself, Inc. says its product, Scratch-B-Gone, is the first of its kind. "The stainless steel look has been around for a while, but people complain about fingerprints and scratches," said Brian Leslie, director of stainless steel market development for the Specialty Steel Industry of North America, a trade group. "If this is a good product and it works well, they may have a great idea."

Scratch-B-Gone is a liquid chemical solution used with an abrasive pad," Feinman said. The company is very secretive about its components and how it works, even choosing not to patent the solution out of fear of making the information accessible. The chemist who created the solution is a major investor in the company.

By using the chemical along with one of the abrasive pads in the kit, the company said, consumers can remove scratches and realign the grain of their metal Metal experts and kitchen product vendors said there are currently no products available to remove scratches from stainless steel.

When consumers ask about scratches, experts typically say to live with it or use a light abrasive pad to smooth out the scratch. However, the latter can wear down the metal unevenly or ruin the finish of the metal if done improperly. Some professional services help remove scratches, but it's often less expensive to replace a door or panel than to have it refinished.

Expecting stainless steel to never scratch is like expecting skin to never get a freckle, a spokeswoman for kitchen appliance company Viking said.

"The industry has been void of an answer for this plaguing problem," Feinman said.

Feinman started working in metal restoration 18 years ago, after he burned out on his career as a psychologist's assistant, he said.

An artistic sort, he began restoring sculptures. Then he worked with chemists, finding new venues for their materials to repair damage to stone and metal caused by pollution, water and age.

Eventually, he was working with home builders, fixing damaged metal and granite in new construction. He used the chemical that would eventually become Scratch-B-Gone for two years professionally.